Paid Social Advertising

People don’t just use social media to connect with friends anymore — it’s where they discover new products, evaluate businesses, and decide which brands they’ll trust. Paid social advertising puts your message directly into those feeds, helping your business build awareness, generate leads, and drive sales.

At AdVertex, we help small and mid-sized businesses turn social media into a growth engine. From Meta (Facebook & Instagram) to LinkedIn, TikTok, and others, we build campaigns designed to reach the right audience, with the right message, at the right time.

Why Paid Social Works

Social ads are powerful because they create demand, not just capture it. Unlike search ads, which target people who are already looking, social ads introduce your business to new audiences who may not know you yet — but are likely to need what you offer.

This makes paid social especially valuable for:

• Building awareness for new or growing businesses.
• Retargeting people who have visited your site but haven’t converted.
• Expanding reach with lookalike audiences based on your best customers.

With the right strategy, even smaller businesses can compete effectively and use paid social as a cost-efficient way to reach thousands of potential customers.

Our Approach to Paid Social

Every campaign we run follows a structured, results-driven process:

1. Discovery & Audience Research
   We take time to understand your business, your goals, and your ideal customers. Then we identify audiences based on demographics, interests, behaviors, and custom data sources.
2. Creative & Messaging Strategy
   We develop ad creative that feels native to the platform and compelling to your audience. From eye-catching visuals to strong copy, we ensure your ads stop the scroll.
3. Campaign Setup & Structure
   We build campaigns designed for efficiency and clarity, with clear objectives and testing opportunities baked in from the start.
4. Testing & Optimization
   No campaign is “set and forget.” We run A/B tests on creative, targeting, and placements to learn what works, then double down on top performers.
5. Conversion Tracking
   From lead forms to purchases, every campaign is connected to accurate tracking so you know what’s driving real results.
6. Ongoing Refinement
   We continuously adjust bids, refresh creative, and refine targeting to keep your campaigns improving week after week.

What You Gain with AdVertex

• Increased visibility with audiences most likely to buy.
• A stronger brand presence through consistent, professional ads.
• Better ROI from campaigns designed to minimize wasted spend.
• Insightful reporting that shows exactly what your ad dollars are achieving.

Who Is This For?

Our paid social services are designed for small and mid-sized businesses that want to:

• Launch new campaigns to build awareness and grow faster.
• Fix underperforming accounts with fresh creative and smarter targeting.
• Scale campaigns that are working, but need stronger results.

Why Partner with AdVertex

Many agencies run the same “cookie-cutter” campaigns across all accounts, without much attention to smaller budgets. At AdVertex, we take the opposite approach. We design campaigns tailored to your goals, explain every step clearly, and optimize relentlessly to make sure your ad dollars are working as hard as possible.

We also know the platform landscape changes quickly. That’s why we never limit you to just one or two channels. Whether it’s Meta, LinkedIn, TikTok, or others, we’ll help you identify and focus on the platforms that make the most sense for your business.