Campaign & Account Audits

Sometimes the best way to improve performance isn’t starting from scratch — it’s identifying what’s holding your existing campaigns back. A thorough audit can uncover wasted spend, missed opportunities, and hidden strengths that you can build on.

At AdVertex, we specialize in campaign and account audits that give small and mid-sized businesses clear, actionable insights. Whether you’ve been running campaigns in Google Ads, Microsoft Ads, Meta, LinkedIn, or others, our audits highlight what’s working, what’s not, and what to do next.

Why Audits Matter

Digital advertising platforms are complex, and even well-built campaigns can drift off course over time. Without regular check-ins, budgets get wasted, targeting grows too broad, or new features go unused. An audit helps you reset and ensures every dollar is working toward your goals.

For smaller businesses, this process is especially valuable because it maximizes efficiency. Instead of guessing what to change, you get a roadmap for measurable improvement.

Our Audit Process

Every audit we conduct is structured to deliver clarity and direction:

1. Account Structure Review
   We analyze how your campaigns are organized and identify areas where structure can be streamlined for efficiency.
2. Targeting & Audience Analysis
   We review keywords, demographics, interests, and custom audiences to ensure you’re reaching the right people.
3. Ad Creative Evaluation
   From headlines to visuals, we examine your ads for clarity, relevance, and performance potential.
4. Bidding & Budget Allocation
   We assess bidding strategies and budget distribution to minimize waste and prioritize ROI.
5. Tracking & Conversion Setup
   We verify your tracking to make sure data is accurate, reliable, and tied to real business outcomes.
6. Platform Utilization
   We check whether you’re taking advantage of platform-specific features like automation, extensions, or advanced targeting options.

What You Gain with AdVertex

• A clear roadmap of actionable next steps.
• Increased efficiency by reducing wasted spend.
• Insights into untapped opportunities for growth.
• Confidence that your campaigns align with business goals.

Who Is This For?

Campaign and account audits are ideal if you:

• Already run ads but aren’t sure if they’re set up correctly.
• Feel like performance has plateaued.
• Want a second opinion before scaling budgets further.
• Need expert insights without committing to long-term management.

Why Partner with AdVertex

Many agencies perform “surface-level” audits that provide generic feedback. At AdVertex, every audit is detailed, practical, and tailored to your goals. We don’t just hand you a report — we walk you through our findings, explain what they mean, and show you exactly how to act on them.